President Ruto's gritty government grapples with multifaceted challenges in formulating and executing an effective communication strategy, particularly in the context of the country's intricate media landscape. The term "media" encompasses a vast array of mass communication channels, including traditional news, broadcast, print, and the influential realm of social media. This dynamic media environment presents both opportunities and threats to the government's efforts to disseminate information, shape public perception, and establish a positive narrative.
