Kenya Breweries Limited, through their Premium Whiskey brand, Johnnie Walker, has announced a payment of Sh3.2m as sponsorship and prize award to Muthaiga Golf Club’s pro golfer, Greg Snow and Mumias-based hard-hitter, Dismas Indiza.
The award is part of a sponsorship deal that the Johnnie Walker brand entered into with the two pro golfers last year, where the players would represent the Johnnie Walker range of brands at both the Safari Tour Golf Series and the Magical Kenya Open Golf Championship.
Both players were signed-up for Sh1m each over the duration of a year, with Johnnie Walker further committing to award them performance-based cash prizes for their performances at the 2019/2020 Safari Tour Golf Series.
East African Breweries Limited Marketing & Innovation Director, Graham Villiers-Tuthill, expressed his delight in working with the two golfers, describing them as a perfect fit for the brand.
“We are extremely delighted to be associated with both Greg Snow and Dismas Indiza. Their continued professionalism and excellence on the course speak to their continued determination to be the best they can be, and this fits perfectly within our brand ethos and objectives,” he said.
“Our association with the two golfers was as a result of their consistency and dedication to the sport and, for us, it was a no-brainer that we wanted to support them as they prepare for the Magical Kenya Open Golf Championship through the Safari Tour Golf Series,” he added.
Snow and Indiza currently hold the top two positions at the 2019/2020 Safari Tour Golf Series Raking respectively. The tour, which has two legs to left to play, has seen Greg winning four events earning him Sh800,000 in bonuses while Indiza takes home Sh400,000 for his two wins.
Snow thanked KBL for the support throughout the year while crediting his performance to the challenge that representing such a big brand came with.
“I am very grateful to Johnnie Walker for the support they have accorded me this season. The challenge that came with the partnership has been my inspiration to do better and grow in my game," said Snow.
"With the support, I have been given by the brand, I will push myself to finish off the season in style and go and challenge for top hours at the forthcoming Kenya Open.”
On his part, Indiza was grateful to KBL, while urging more corporates to follow the company’s example.
The duo are making final touches to their preparations ahead of the tenth leg of the 2019/20 Safari tour, the Kitante Open to be held at the Uganda Golf Club from 12-15th of February 2020.