A four-leg cycling series is scheduled to start on February 4 in Nairobi.
The project courtesy of Loop Digital Financial Services in partnership with Amani, will operate under the banner Safari Gravel Series.
The event will start in Nairobi before heading to Iten in March.
It will then continue at Hell’s Gate in Naivasha in June, in the flagship event on the calendar, which will also be part of the International Cycling Union (UCI)’s prestigious Gravel World Series. The series will conclude with a coastal event at Vipingo in September.
Speaking at the launch event, Loop DFS chief executive officer, Eric Muriuki highlighted the brand’s support for the Safari Gravel Series and particularly cycling as one that resonates with the brand’s ethos.
“Cycling is both a sport and a lifestyle as it encapsulates a narrative that extends beyond competition. It tells of a story of grit, determination, and triumph over challenges that accurately resonates with us both on and off the cycling tracks,” Muriuki said.
The Safari Gravel Race Series events will see professional and recreational cyclists face assorted challenges as they race through some of the incredibly varied gravel terrains that Kenya has to offer.
Each event will cover three race distance categories thus 120km, 60km, and 20km. Gravel cycling is a fast-growing sport in the region, offering cyclists the opportunity to race and enjoy the thrill of the great outdoors whilst avoiding the dangers of riding on the road.
Commenting on the partnership on behalf of the Amani Project, Paddy Williams expressed his delight at having a brand like Loop sponsoring the 2024 Safari Gravel Series:
“We are thrilled to have Loop on board as our headline partner for the 2024 Safari Gravel Series. It goes a long way towards showing the potential of cycling in the country and region. Beyond that, we’re confident this sponsorship will support our aim to elevate Kenya as an exciting cycling destination to the world.”
He noted: “We expect a good number of competitors to take part at our first event in Nairobi on February 4, covering 120km, 60km and 20km distances.”
The race organisers will also provide a mini circuit for kids to have a go at cycling in a safe and friendly environment.
Apart from the cycling action, fans should also expect to feature in various activities for all ages and experience levels.
The hospitality area will offer a space where those in attendance can enjoy music and games.
