French rally sensation Adrien Fourmaux has secured a game-changing Sh20 million deal from M-Pesa ahead of the WRC Safari Rally.
The 29-year-old rally star, navigated by Alexandre Coria, is part of a three-car M-Sport team.
Fourmaux will chase podium places alongside Grégoire Munster and Jourdan Serderidis in the WRC1 category.
His inaugural WRC Rally event was in 2019 at Rallye Monte-Carlo, Monaco. He has won four stages with his first at the 2021 Safari (SS16).
With a podium finish already under his belt this year from the Rally Sweden event,
Fourmaux had a podium finish in Rally Sweden and will hope to tuck in more stages at the Safari.
As part of the sponsorship deal, Fourmaux's Ford Puma Hybrid Rally1 will display the M-Pesa branding during the Safari Rally, while his racing overalls will bear the emblem for the entire season.
M-Sport team Principal Richard Millener, said: “It is amazing to see how Safaricom has been at the forefront in supporting the WRC Safari Rally. Coming on board through M-PESA to collaborate with us and going beyond the Kenyan border to support one of our drivers warms our hearts.”
“We appreciate them and promise to promote the M-Pesa brand worldwide as they continue to connect with different people globally,” said Millener.
Safaricom CEO Peter Ndegwa, noted: “We are excited about partnering with the M-Sport team to sponsor Adrien Fourmaux, a passionate and resilient motorsport talent. Over the past four years, we have supported the WRC Safari Rally, demonstrating our commitment to engaging with customers globally.”
Safaricom also announced a Sh36 million sponsorship for the Safari, with Kenyan driver Hamza Anwar landing Sh5 million as he revs in the WRC3 category.
Anwar's Rally 3 Ford Fiesta will be equipped with cutting-edge telematics technology, providing invaluable insights into vehicle performance and driver behaviour.