- Exness’s rise as the world’s largest retail broker demonstrates how scale, when combined with a commitment to innovation and client needs, can create true value in traders’ experiences.
- Exness stands out as the largest retail broker in the world, with a global monthly trading volume reaching up to $4.8 trillion.
Driven by traders’ evolving sophistication, the brokerage landscape is undergoing a seismic shift. The rising demand for transparency and technological innovation fuels the industry’s consolidation.
With traders seeking partners who will prioritise their growth, this trend sees the highly competitive landscape of smaller, less accountable brokers shrinking, making room for a few bigger, more dependable ones on the surface.
Their meteoric rise demonstrates how size, when paired with ethics and a client-first approach, translates into a superior trading experience.
Among the bigger players, Exness stands out as the largest retail broker in the world, with a global monthly trading volume reaching up to $4.8 trillion. But what is the story behind its rise?
Exness entered a crowded market in 2008 with a bold vision: to prioritise ethical practices and technological power to redefine trader expectations. This strategy paid off.
In just over a decade, its trading volume skyrocketed, and its global footprint now spans over 100 countries. This sheer scale directly benefits traders, shaping everything from market conditions to support systems.
The power of scale
Exness’ size isn’t simply a marketing metric but the fuel that powers continuous innovation and client-focused enhancements. “Our size allows us to invest in technology and infrastructure continuously.
It’s a direct driver for innovation, using our resources to scale our product development,” Paul Margarites, Exness Regional Commercial Director, explains. “We continuously invest in developing our proprietary trading systems and data stacks to continuously enhance the promise of frictionless trading experience.”
This experience comes down to a number of unique selling propositions that substantially enhance traders’ journey.
This way, they are empowered to access the financial markets with confidence, trusting that the conditions they trade with are favorable and that a number of product features support their trading endeavours.
The benefits of trading with Exness are clear and endearing:
- Tight and stable spreads: even during market volatility, Exness’ platform ensures ultra-low and stable spreads, providing a cost-effective trading environment.
- Lightning execution: with trades executed within milliseconds, slippage is minimised, meaning trader’s orders are opened at or as close to the asking price.
- Protective features: Tools like Negative Balance Protection and no-market impact safeguard traders’ activity as much as possible, minimizing the markets' unpredictability.
- Instant withdrawals were an industry first a decade ago and are still a leading feature today. Exness processes, on its end, withdrawal requests within seconds through its 24/7 automated activity monitoring (complete processing time, may vary according to the client’s chosen payment method and PSP).
An equilibrium of technology and human touch
While algorithms drive efficiency, Exness recognises that human relationships with clients and partners cannot be replaced.
The broker’s global team of over 2,400 talented professionals are responsible for not only the development of its trading platform but also for ensuring that its clients have the support and assistance they need when navigating the financial markets.
This boots-on-the-ground approach means that Exness has a localised strategy comprised of market insights and a deep understanding of each region’s intricacies. This way, it can offer its clients a more personalised and valuable experience.
Exness prioritises client safety from the ground up, reflected in its robust trading platform and by adhering to strict security protocols, Exness gives its clients an extra layer of protection and peace of mind:
- Financial Sector Conduct Authority (FSCA), South Africa
- Financial Services Authority (FSA), Seychelles
- Central Bank of Curacao and Sint Maarten (CBSC)
- Financial Services Commission (FSC), British Virgin Islands
- Financial Services Commission (FSC), Mauritius
- Financial Conduct Authority (FCA), UK - for its business-to-business operations
- Cyprus Securities and Exchange Commission (CySEC), Cyprus - for its business-to-business operations
- The Capital Markets Authority (CMA), Kenya
“Building trust is the cornerstone of building loyalty,” Margarites emphasises. “In the crowded and highly competitive forex landscape, it isn’t enough to just attract clients.
We are relentlessly focused on client satisfaction and building lasting relationships with our clients and partners. This is a very important part of our strategy as we rely heavily on client retention.”
A visionary future
Exness’s rise as the world’s largest retail broker demonstrates how scale, when combined with a commitment to innovation and client needs, can create true value in traders’ experiences.
Faithful to its original vision, Exness advocates for a forex market that is characterised by fairness, transparency, and reliability. And with the trading community grows increasingly more sophisticated, the importance of ethical practices becomes more pronounced, positioning ethical brokers like Exness in the limelight of the industry’s future.