•The rebranding puts the platform at a strategic position as booking trips and vacations online becomes increasingly popular across the markets.
•As survey data from Statista Consumer Insights notes there are several main advantages in the eyes of customers to booking online.
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African focused travel platform –Triply now eyes continental growth as it seeks to support growth of the travel and tourism industry in Kenya and beyond.
This follows the rebranding of the company from Tripitaca, as it navigates a tough operating environment faced by startups, with a funding dip last year seeing a number of key entities shut down.
According to management, the move is part of continued growth and commitment to Africa's travel industry, where it also supports other travel businesses and entrepreneurs in the continent.
The rebranding puts the platform at a strategic position as booking trips and vacations online becomes increasingly popular across the markets, on the back of the rise of the internet and convenience that comes with it.
As survey data from Statista Consumer Insights notes there are several main advantages in the eyes of customers to booking online.
“Chiefly, with 53 per cent of online travel bookers citing it, is the speed at which you can get your trip organised. Secondly, 47 per cent said it's often easier to compare prices, and ultimately, find the best deal,” Statista notes.
Triply management said the evolution goes beyond a name change, as the platform aims to become the “backbone of travel in Africa," not just through bookings, but by harnessing technology to empower the continent's travel sector.
This includes fostering the growth of travel tech startups and establishing Africa's first travel tech unicorn.
“Triply is dedicated to supporting the millions of travel business owners who drive Africa's tourism industry. This rebrand reflects a renewed focus on empowering travel businesses with the tools and resources they need to thrive in the digital age,” Founder and CEO Peter Wachira said.
He said Triply will leverage its cumulative experience and the strength of its team to empower travel businesses and shape the future of travel in Africa.
“This is more than just a company; it's a mission to unlock the potential of our continent's travel sector and create a lasting impact," Wachira said.
Bridging the information gap for travellers, Triply, he added, recognises the importance of accessible information for modern tourists.
Through partnerships with local businesses and integrations with travel tech solutions, Triply offers offline maps, curated itineraries and multilingual content.
This empowers travellers to navigate unfamiliar destinations with ease, regardless of language barriers or internet connectivity.
It is counting on partnerships with local businesses and organisations, to continue providing them with the tools and resources they need to compete in the ever-evolving travel landscape.
This includes integrating technology into their operations, such as online booking systems, digital marketing tools, and data analytics platforms.
With its dedication to innovation and a deep understanding of the African market, Triply is well-positioned to revolutionise the travel experience for both businesses and travellers across the continent, management affirmed.
“By embracing tech-enabled tourism, Triply aims to unlock the full potential of Africa's travel industry and establish it as a global leader in the digital travel age,”