The Kenya Wine Agencies Limited has entered into a distribution deal with Namibian Breweries to handle the Windhoek Beer brand in Kenya in a move that will see it expand its local market share.
This is part of Kwal’s growth strategy in Kenya, with management leveraging the company’s strong distribution network and market presence.
Kwal managing director Lina Githuka said the move has been informed by the rapid growth of the industry and demand, driven by the rise of Kenya’s middle class and a more sophisticated consumer base.
South African company-Distell Group holds the majority stake (55.44 per cent) in Kwal, with the other shareholder being Kenya Development Corporation with 43.77 per cent shareholding.
Kwal boasts a diverse portfolio, including ciders, wine, spirits and Heineken beer.
It has now added Windhoek Beer, which is expected to take its market share in Kenya’s alcohoic industry to above 15 per cent.
“Windhoek Beer is a perfect addition, reinforcing our leadership in the market and providing Kenyan consumers with even more high-quality choices,” Githuka said.
“We see significant opportunities for growth and we are confident that Windhoek will become a favourite among Kenyan beer enthusiasts.”
Kwal commercial director Jonas Geeraerts highlighted the growing demand for premium beers in Kenya.
“There’s a noticeable shift in consumer preferences in Kenya, with a growing appreciation for authentic, high-quality products,” Geeraerts said.
Kwal became part of Heineken
in 2023 following the acquisition of
Distell, its majority shareholder