WOMEN in Kenya are outshining their regional peers in entrepreneurial spirit, with nine out of 10 considering starting or running their own businesses, a new survey shows.
Compared to the region, 93 per cent of Kenyan women consider starting or running their own business, way above the Eastern Europe, the Middle East, and Africa (EEMEA) average of 51 per cent. According to the Mastercard survey, older generations in Kenya, including Baby Boomers (93 per cent) and Gen X (90 per cent), are slightly more likely to view themselves as entrepreneurs compared to the 85 per cent of Gen Z, and 89 per cent of Millennials.
