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Coffee reforms takes shapes as farmers smile all the way to the bank

“I can tell you that I am smiling all the way because this is the best price that I have ever seen in my life as a coffee farmer."

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by GILBERT KOECH

News19 April 2025 - 11:57
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In Summary


  • Joseph Gichoya worked as a teacher for 37 years before dropping the chalk and plunging into the sector that was previously riddled by a number of challenges.
  • Today, Gichoya is armed with a pruning shears, gumboots, a jembe and other essential farm tools, and has embraced coffee growing.
Coffee farmer Joseph Gichoya in his farm.

The ongoing reforms in the coffee sector have started paying off as farmers reap big.

Joseph Gichoya worked as a teacher for 37 years before dropping the chalk and plunging into the sector that was previously riddled by a number of challenges.

Today, Gichoya is armed with a pruning shears, gumboots, a jembe and other essential farm tools, and has embraced coffee growing.

“It is the best decision I made, having retired from teaching. It is paying off.”

Gichoya said that he is now enjoying the best moments of his life after his retirement coincided with intensive efforts by the Kenya Kwanza administration to revive the coffee sub-sector, efforts that have started bearing fruit.

The revival efforts started off with a two-day Coffee Stakeholder Summit held in Meru on June 8-10, 2023, with the aim of returning the crop back to profitability, to improve the livelihoods of farmers in the 33 coffee-growing counties and in turn boost the country’s economy.

Coffee is one of the priority value chains that President William Ruto pledged to inject more resources into to spur economic growth from the grassroots in line with the Bottom-Up Economic Transformation Agenda (BETA).

Consequently, the government introduced key reforms, chief among them being the reopening of Nairobi Coffee Exchange (NCE) and the introduction of the Direct Settlement System (DSS) to promote transparency and accountability and weed out the cartels.

The Coffee Cherry Advance Revolving Fund (CCARF,) which is now about Sh7 billion, was introduced by the government to provide low-cost financial support to small-scale farmers with coffee farms not exceeding 20 acres.

Kirinyaga coffee farmer Kariuki Mwendia in his farm.

Speaking at his coffee farm at Baragwi in Gichugu, Kirinyaga County, Gachoya, who retired last year, said venturing into coffee has enabled him to have a dream retirement. He said last year coffee farmers received a record Sh145 per kilogram of cherry.

“I can tell you that I am smiling all the way because this is the best price that I have ever seen in my life as a coffee farmer,” he said, adding:

“I got 8,000 kilograms from my 3-4 acres of bush scattered around this place because coffee is gold, kahawa ni dollar.”

Tracing the journey to the record prices, Gachoya said:

“Honestly, we thank the government for the efforts it has taken to revive coffee… I did not go to Meru Coffee Summit, but I know people who went, the transformation started there,” he said.

Due to improved prices, Gachoya is clearing his banana trees to create more space for coffee, saying he expects better pay this year.

 “I have already bought the seedlings and we will be planting on Monday,” he stated.

“If things go like this, we will be very rich, in fact, I will soon be able to drive those big cars you see on the roads,” the former teacher said, full of enthusiasm.

He challenged the youth to venture into coffee growing or any other agricultural activity.

“I also have 40 people during harvesting, so generally I have helped the government create employment, and that is something which makes me proud,” he pointed out.

Kilometres away from Gachoya’s farm is Kariuki Mwendia, who is also a retired teacher, another and successful coffee farmer described the latest pay as a record breaker.

“If there is one thing this administration has done and deserves applause, it must be the revival of the coffee,” he said.

He said that he employs up to 80 labourers during the peak, that is, September-December.

The duo delivers the coffee cherry to Baragwi Coffee Cooperative, one of the oldest and biggest coffee societies in Kenya, having been established in the 1950s.

With about 20000 members, Baragwi Farmers Cooperative Society today handles an average of 10 kilograms of cherries annually.

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