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34 million Kenyans watched deputy presidential debate - MCK

MCK said 18.5 million of those who followed the debate are registered voters.

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by PERPETUA ETYANG

News22 July 2022 - 17:04
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In Summary


• He said that seven million Kenyans accessed the debate via their radios and TV.

•YouTube was the main choice of viewership on the internet at 65 per cent followed by Facebook at 31 per cent.

Deputy presidential candidates Rigathi Gachagua and Martha Karua during the presidential debate.

Media Council of Kenya has said 34 million Kenyans kept tabs on the deputy presidential debates held on July 19.

This translates to about 82 per cent of the country's population.

Of the 34 million who followed the debate, 18.5 million were registered, voters.

The debate was organized by the MCK, Media Owners Association and the Kenya Editors Guild.

The debate was aired live on all Kenyan radio and television stations and on multiple online channels.

MCK CEO David Omwoyo on Friday said  70 per cent watched the second tier of the presidential debate pitting Azimio presidential running mate Martha Karua and her UDA counterpart Rigathi Gachagua. 

5 per cent watched the first-tier debate involving Roots party deputy presidential candidate Justina Wamae and Agano's Ruth Mucheru Mutua. 30 per cent watched both.

The survey was conducted a day after the debate, July 20. It targeted Kenyans above 18 years from all counties and used Computer Assisted Telephonic Interviews.

A sample of 1,245 respondents with a confidence margin of 95 per cent was polled.

"Three-quarters of the viewers or 76 per cent watched the event on television, 19 per cent followed on the radio while 10 per cent totalling 3.4 Million were on social media," MCK said in a press statement.

"7 million accessed their radios and TV via the internet where YouTube was the main choice clocking 65 per cent followed by Facebook at 31 per cent."

YouTube was the main choice of viewership on the internet at 65 per cent followed by Facebook at 31 per cent.

"While online consumption of media content is increasingly becoming critical, we are cautioning Kenyans to beware of manipulation deliberately pushed by purveyors affiliated to the various political competitors," Omwoyo said.

Omwoyo further asked media houses to refrain from conducting opinion polls on the debates.

He said that the council has noticed a spike in the number of bots taking part in conversations on the debate. 

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