MONETIZATION

Kenyan digital creators will monetise content on Facebook, Instagram from June – Ruto

"In a few weeks, many of you will be eligible."

In Summary

• Ruto who met with officials from Facebook's mother company Meta said he had gotten a commitment from the officials of the social platform.

• The President said this is a big step for the digital content creators.

President William Ruto during a meeting with officials from Facebook's mother company Meta and Kenyan content creators at State House, Nairobi on March 18, 2024.
President William Ruto during a meeting with officials from Facebook's mother company Meta and Kenyan content creators at State House, Nairobi on March 18, 2024.
Image: PCS

President William Ruto has said that Kenyan digital content creators will now be able to monetise their content on Facebook and Instagram, as from June, 2024.

Speaking on Monday, Ruto who met a number of content creators with officials from Facebook and Instagram's mother company Meta said he had gotten a commitment from the officials of the social platform.

The President said this is a big step for digital content creators.

He noted that soon, the eligibility criteria details will be made public for all to know.

The Head of state added that the new development attests to the economic agenda which promises to give every Kenyan a chance to earn an income and transform their lives.

"In a few weeks, many of you will be eligible. Eligibility criteria will now be available for all creators in Kenya. That's a big step to make sure that our content creators have an opportunity to monetise their talent to give themselves additional revenue and I'm truly grateful to Facebook for walking with us on this journey."

"I've gotten a commitment that by June, all our creators will now have an opportunity to monetise everything they do in that space, put Ads, and it speaks to our Bottom-up Economic Transformation agenda on making sure that we give everybody a chance," Ruto said.

During the meeting, Ruto also urged the Meta team to have the process rolled out sooner if they can.

He said this would be a good surprise to many digital creators in the country.

"I want to encourage Meta, if we can do it before June it will be a very welcome surprise to many of these good people."

President Ruto is greatly banking on the digital space to create jobs for the millions of jobless youths in the country.

Speaking in January, the President said about 20,000 computers had been distributed in Kenya creating digital job opportunities for 120,000 youth.

He also said the state was looking at sending other youths to work abroad.

''Already 120,000 youths are now doing digital jobs in different parts of Kenya'' he said.

''It is our plan as a government to ensure that there is employment in our country; we will plan for jobs in Kenya and abroad because we live in a global village.''

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