There were media reports that insinuated that the giant telco was sharing information with police officers without court orders.
There reports which were published early in the week attracted criticism from Kenyans who demanded an explanation from the firm.
At one point Safaricom was trending with other consumers sharing the contacts of the CEO asking other Kenyans to greet him by sending him a message to stop sharing the data.
In a statement on Thursday, CEO Peter Ndegwa said they respect the customers' privacy and adhere strictly to the country's data protection laws.
"For information purposes a customer's Call Data Record (CDR) does not show any live location and movements of customers but are generated after a call is terminated and for text messages once they are sent or received and this is for purposes of billing only,” Ndegwa said.
He said in July 2012, Safaricom onboarded Neural Technologies to implement a Fraud Management System (FMS) on all its business lines, including their mobile money system.
“Neural Technologies is a global brand operating in over 30 countries providing support to telcos and utility, companies to prevent and detect fraud with no third-party access,” he said.
Ndegwa said Safaricom was recently awarded an ISO 27701 Privacy Information Management System (PIMS) certificate by the British Standards Institute (BSI) after a vigorous audit.
“This is the highest certification an organisation can attain in management of privacy information systems, as a data controller or processor, a testament to our commitment to preserve our customer privacy and provide a worry-free experience on our network,” he said.
He reassured Safaricom customers of transparency and honesty in how they engage with them.
Ndegwa said the telco will continue to do so in order to maintain the trust built over the years.
