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EXPLAINER: How online trading is changing investment opportunities in Kenya

Online trading has significantly reduced the barriers to entry for investing in Kenya.

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by CELINE MOKEIRA

News07 November 2024 - 06:45
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In Summary


  • Things like research reports, e-books, online courses and trading tips help new investors learn the ropes before risking their capital.
  • Traders can also back-test trading strategies on virtual portfolios before using real money. This knowledge is empowering more Kenyans to confidently invest through online trading.

A laptop with graphs on screen beside a smartphone on paper money/ HANDOUT

Online trading platforms have opened up new investment opportunities for Kenyans in recent years.

With increasing internet access and smartphone penetration, more Kenyans are now able to trade stocks, forex, cryptocurrencies and other assets online easily from their mobile devices. This has helped democratize investing in Kenya.

One of the biggest changes that online trading has brought is access to global financial markets right from Kenya. Kenyan investors can now easily purchase stocks of companies listed in exchanges like NYSE and NASDAQ.

They can also invest in major global indices, commodities, forex pairs and cryptocurrencies. This access was limited before online trading became widely accessible.

Here are some of the most popular online trading Kenya platforms:  HFM, AvaTrade, eToro, XM Global and Pepperstone

The increased competition amongst these platforms has led to reduced fees, better features and more transparency benefiting Kenyan traders.

Low barriers to entry

Online trading has significantly reduced the barriers to entry for investing in Kenya.

Things like account opening, funding accounts and placing trades can now be done digitally in a few clicks.

Investors no longer need to go through lengthy paperwork or visit broker offices.

The costs have also reduced due to low brokerage charges of online platforms. This has made trading more affordable for average Kenyan investors.

Improved financial literacy

The educational resources provided by online trading platforms have helped improve financial literacy among Kenyans.

Things like research reports, e-books, online courses and trading tips help new investors learn the ropes before risking their capital.

Traders can also back-test trading strategies on virtual portfolios before using real money. This knowledge is empowering more Kenyans to confidently invest through online trading.

How has mobile technology influenced online trading in Kenya? 

The growth in mobile phone penetration has been a key factor influencing the uptake of online trading in Kenya.

Smartphone ownership and mobile internet access have risen rapidly in Kenya over the last decade.

This has allowed more Kenyans to conveniently access online trading platforms through their mobile devices anywhere, anytime.

Many online brokers now offer robust trading apps and web-based mobile platforms to cater to investors who prefer trading on the go.

Features like account management, research tools, live quotes and secure order execution are available on traders' fingertips through their phones.

Fast internet connectivity on mobile networks has enabled real-time trading.

With mobile trading, investors can react to market news instantly and capitalize on volatile price movements.

The accessibility and flexibility provided by mobile technology has made active trading a reality for millions of Kenyans today.

Online trading has had a transformative impact on investment opportunities in Kenya.

From access to global markets to lower barriers to entry and improved investor education, it has opened up new possibilities for Kenyans to grow their wealth through the financial markets.

The convenience and cost-efficiency of online trading will likely continue attracting more Kenyans to invest through these platforms in the coming years.

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