The National Authority for the Campaign Against Alcohol and Drug Abuse has raised concerns over the growing trend of social media influencers and digital content creators promoting drug and substance use online.
In a press release dated September 23, the authority emphasized the danger such content poses to young audiences, urging content creators to be more responsible in their platforms' usage.
“Such content, often directed at young audiences, poses a significant threat to the fight against alcohol and drug abuse,” Nacada stated.
They added that it undermines efforts to protect vulnerable groups, especially children.
Nacada highlighted that promoting drugs and substance use not only normalizes this behaviour but also violates Kenyan law.
Under the Alcoholic Drinks Control Act of 2010 and the Narcotic Drugs and Psychotropic Substances Control Act of 1994, any form of promotion or advertisement encouraging drug use is illegal and punishable by law.
This includes content disseminated through social media platforms.
Nacada also urged parents and guardians to be more vigilant about the content their children are exposed to online.
“Parents should exercise control by enabling parental control settings, educating children about the dangers of drug use, and reporting any harmful content to relevant authorities,” Nacada said.
The agency reiterated that while social media has immense influence over youth, this power must be used to promote healthy behaviours.
