Radio and TV host Eric Latiff/FILERenowned radio and TV host Eric Latiff is set to join Nation Media Group after his departure from Standard Media Group.
Latiff announced on Monday morning his exit from the Mombasa Road-based media station after about a four-and-a-half-year stint at the radio station.
Nation Media Group Head of Broadcasting Simaloi Dajom welcomed Latiff to the company, saying his extensive experience will benefit them.
“I am thrilled to announce that Eric Latiff is joining Nation Media Group starting today! Latiff is a highly regarded and accomplished media personality, renowned for his creativity, passion, and a stellar track record across TV, Radio, and Digital platforms,” Dajom said in a statement seen by the Star.
Latiff has more than 27 years of experience in the media industry with a wealth of knowledge and a passion for developing new media.
“Having Latiff on board aligns perfectly with our strategy to continuously innovate and elevate our broadcast offerings and underscores our commitment to creating multimedia content that our customers love.”
The Head of Broadcast expressed confidence that Latiff’s inclusion will bring much-needed impact in the fast-changing media landscape.
His colleagues at Standard Group bid him farewell and wished him well as he departed
“On this 6th day of January 2025, my heart is heavy as I bid kwaheri to the brilliant team of colleagues at Spice FM and the Standard Group. I am grateful for the opportunity to be a part of Kenya’s oldest private media house again and I am proud of the teams I leave behind in radio, TV and print,” Latiff said.
He went on to reminisce about his time at the radio station from August 2019 when it was opened, his first day with colleagues, CT Muga, Ndu Okoh, and Njeri Thorne, to what it is today.
“At exactly 6am on 20th August 2019, four people entered a brand new studio and started a journey along an uncharted path. When I switched on the four microphones that morning, I was excited at launching yet another station, but I also had butterflies in my stomach; would this work? Would the audience embrace four hours of non-stop talk during their busy morning commute?
“The four of us with CT Muga, Ndu Okoh and Njeri Thorne took on the new assignment with dedication and a true belief that we could do it. Outside of that studio was our producer Brian Evusa, the programme controller Brian Obara and, although he wasn’t in the studio, the Radio General Manager Tom Japanni was present.”
Latiff noted that the journey of building The Situation Room to what it has become has been a great one and they have very many people to thank for that.