During Valentine's Day, business people will say any gift associated with this day comes at a higher price.
However, Kenyans have shared the amount of money they use to celebrate love.
Here is what they said.
Frank Sagini says he uses a maximum of Sh5,000 on Valentine's Day.
"I spend Sh3500-Sh5000 roughly on Valentine's Day with my partner. For example, a gift can cost up to Sh1500 and food up to Sh2500," Sagini says.
He says a large amount of time spent on budgeting helps in planning for this special day.
"Everything has to have a plan. I cannot just wake up and for example, go to a high-end store and you don't know how much you'll spend. So, I budget to enjoy within my means," Sagini says.
He says despite there being pressure to overspend on such a day, he doesn't succumb to it.
"I don't feel the pressure to overspend as I know it's a one-day thing. I just feel the pressure to make the day count," Sagini says.
On her part, Ruth Mwongeli says during her dating season she would count on this day.
"As a young person, I used to feel Valentine's Day is such a big deal," she says.
"I would spend roughly Sh2000-Sh5000 depending on location."
Another Kenyan Evie Mwangi says dates and gifts that one needs to buy to mark such a season are at times expensive, especially for men.
However, relationship expert Meek Mutuku explains how to deal with the pressure that may cause one to overspend during such a season.
"First, managing your expectations is key as during this season everyone's expectation is high and one should be able to communicate their expectations to their partner to be met," Mutuku said.
Mutuku says a partner should communicate their expectations and understand the level of reach of their other half.
"Communication is key in a relationship. One should share their expectations and also their budget for an understanding. Silence could mean a plan is underway despite the financial situation," Mutuku says.
Mutuku advises couples to reduce overspending for this one day.
"At such a time some supermarkets have reduced prices and others will hike. If you're an impulse buyer, you can do some research in different shops to compare prices which reduces debts and regret afterwards," Mutuku says.