Last week, YouTube unveiled a suite of AI-powered capabilities that seek to help both new and established creators and artists create, edit, and share content in bold, new ways.
Announced at the Made on YouTube event, these tools aim to help unlock powerful new forms of creative expression, take the friction out of the creative process, and allow creators to reach more viewers.
YouTube’s CEO Neal Mohan said core to the platform’s commitment to putting creative power into the hands of billions of people is making it easier for creators anywhere to make content they love.
“We have shared new updates that will help creators and artists push the boundaries of creative expression, by making the difficult things simple and impossible dreams possible,” he said.
“This is the start of a new era of creativity. We can’t wait to see what our incredible community of creators and artists make on YouTube.”
On his part, YouTube’s global head of music Lyor Cohen said the potential of AI is incredibly exciting but as with any new technology, they have approached it responsibly.
He said what artists, songwriters, and producers do is something that is uniquely human, and that cannot be replaced by technology.
“We see AI as a tool that can be used by artists to amplify and accelerate their creativity,” Cohen said.
“We are committed to working alongside the creative community within our AI Music Incubator, which has now expanded globally.”
He further noted that they are leaning into their superpower of deep partnerships with the music industry as they work back-to-back to achieve their collective goals of fueling creativity and driving the business forward.
“Bold and responsible, that is our mission,” Cohen said.
To showcase the limitless potential AI can bring to creators, artists, and the creative industry, here are some of the key announcements that were made by YouTube.
The introduction of Dream Screen, a new generative AI feature that aims to unlock creative expression on Shorts.
During the last quarter of this year, YouTube plans to unveil this experimental feature that allows creators to add AI-generated video or image backgrounds to their Shorts simply by typing an idea into a prompt.
With Dream Screen, creators will be able to generate new settings for their Shorts that are only limited by the bounds of their imagination.
Since its launch in 2020, YouTube noted that Shorts has now climbed to over 70 billion daily views from over two billion logged-in users every month.
Launching of YouTube Create to help take the work out of video production.
The platform has launched a new mobile app, YouTube Create, to help anyone create and share right to YouTube.
The app is designed to empower creators to get started with a suite of production tools to edit their Shorts, longer videos, or both.
According to YouTube, the app also offers video editing tools that include precision editing and trimming, automatic captioning, and voiceover capabilities as well as access to a library of filters, effects, transitions, and royalty-free music with beat matching technology.
This aims to enable creators to produce their next YouTube video without relying on complex editing software.
“We have consulted with more than 3,000 creators in the process of building the app,” YouTube said in a press statement.
The app is currently in beta, on Android, in select markets including France, Germany, India, Indonesia, Korea, Singapore, the US, and the UK, free of charge.
Bringing Aloud, an AI-powered dubbing tool, to YouTube, to enable creators to easily reach audiences well beyond their primary language.
Currently available to select creators, the feature is being tested in English, Portuguese, and Spanish.
Next year, YouTube plans to onboard assistive search in Creator Music, with the aim of making it easier for creators to find a soundtrack for their videos.
“Creators will be able to simply type in a search query and AI will suggest the right music at the right place,” YouTube said.
“Creator Music is currently available in the US, and we look forward to expanding as quickly as possible.”
Next year, YouTube Studio will also tap into generative AI to spark video ideas and draft outlines to help creators brainstorm.
These insights will be personalized for each channel and based on what audiences are already watching and interested in.
The platform has been testing early versions of AI-powered tools in YouTube Studio with creators, and according to YouTube data, more than 70 percent of those surveyed said it’s helped them develop and test ideas for videos.
