Suss Ads, a global marketing,
communications and technology agency, has partnered with Transmit, a
Nigerian-based AdTech powerhouse to provide marketing tech innovations for
African markets.
Renowned for its data-driven marketing and
tech-enabled solutions Suss Ads has now expanded its African footprint through
its partnership with Transmit which is aimed at redefining Africa’s advertising
landscape.
The innovation provides advertisers with the integration of radio and television advertising programmatically through the
Suss Ads Media Integrated Advertising Platform.
The partnership was formalized in
Lagos, Nigeria, during a vibrant event at the Vault Social House, bringing
together key industry stakeholders from Kenya and Nigeria to mark this pivotal
moment for the two tech marketing giants.
Driven by market insights and
Africa’s immense media opportunities, the game-changing partnership leverages
AdTech and innovation to enhance integrated media and advertising capabilities.
Brands can now seamlessly connect
with audiences in Kenya by running radio ads alongside the Suss Ads
Programmatic Platform, which reaches over 63 global markets and is trusted by hundreds
of leading brands worldwide.
“The advertising revolution is here!
Our mission is to elevate brands through impactful marketing solutions, and
this partnership exemplifies that commitment,” said Dennis Maina, Managing
Partner at Suss Ads, speaking at the launch in Nigeria.
“This is a critical moment for advertisers in
Kenya and Africa as the Suss Ads platform bridges the gap between traditional
and digital advertising.”
The Nigerian hosts Transmit, led by
their C.E.O Femisire Ajayi set the stage for their Kenyan partners as he
emphasized the far-reaching impact of the partnership on advertising:
“We are excited to join forces with
Suss Ads to create unparalleled opportunities for advertisers in Nigeria and
Kenya. Our shared vision is to provide brands with seamless, tech-enabled
solutions that maximize reach, engagement, and efficiency.” Ajayi said.
