SBM Bank Kenya, the Kenyan subsidiary of the
Mauritius-headquartered SBM Holdings Group, has entered into an exclusive
partnership with the Westgate Shopping Mall’s W Exclusive Fitness and Wellness
luxury gym in Nairobi.
The pact aims to enhance the well-being and
fitness of SBM's elite customers and staff through privileged access and
attractive discounts at the premium gym facility.
Under the terms of the partnership, SBM Bank
Kenya’s Elite Visa Infinite cardholders will enjoy an 11% discount on annual
membership fees at W Exclusive Fitness and Wellness Gym.
The Bank will extend the offer to staff and their spouses, as part of its endeavour to promote wellness amongst its stakeholders.
Commenting on the partnership, SBM Bank CEO
Bhartesh Shah welcomed the initiative as a significant stride towards promoting
a holistic lifestyle for the bank's stakeholders.
"At SBM, we believe in nurturing a culture
of wellness that transcends the boundaries of our professional lives. This
partnership with W Exclusive Gym is a manifestation of our dedication to
supporting the physical and mental well-being of our esteemed customers and
employees, aligning with our core values of excellence and
customer-centricity."
Shah further emphasized the bank's dedication to
enhancing the experience for Elite clients stating: "We are pleased to
expand the exclusive benefits associated with our Infinite card through this
strategic collaboration. Our discerning clients will now have access to W
Exclusive Gym's exceptional amenities at attractive rates."
W Exclusive Wellness and Fitness Gym General Manager, Anton Wakefield, expressed enthusiasm for the collaboration.
“We are
excited to partner with SBM Bank Kenya to promote health and wellness among
their staff and elite customers. This mutual partnership expands our shared
vision of empowering our customers to pursue their fitness goals in a
welcoming, world-class environment."
The move follows SBM Bank’s strategic approach to
enhance its offering to its stakeholders, particularly its clients, in its
endeavour to deliver on its values of being a customer-centric banking
institution.
The initiative will run across various media platforms and will
include deployment of tailored fitness and wellness content as part of the
Bank’s approach to draw more customers towards its premium services.