Milk processor Brookside Dairy is leveraging on its partnership with educational institutions to further grow its market share in both the powder and white milk categories.
The processor said it is committed to continual supply of quality powder and long life milk to institution markets across the country, a move it says will improve nutrition levels for better academic outcomes, including better retention rates for pupils in schools.
The processor, which has partnered with national head teachers’ lobby, the Kenya Primary Schools Headteachers Association (KEPSHA), said it has made deeper investments in its product value chain to ensure sustained high-quality products to its customers.
Brookside’s general manager for marketing, Linda Obado said the processor plans to further increase the uptake of its products as it eyes a bigger slice of the local institutions market category.
“Our efficient national distribution network guarantees the availability of our products to schools throughout the country. We are delighted by the interest schools have shown in our full cream powder and white milk, and we are determined to service this niche market with quality products,” Obado said.
He was speaking yesterday in Mombasa, during this year’s KEPSHA conference at Sheikh Zayed Children’s Centre.
“For the past three decades, Brookside Dairy has been at the forefront in supplying the market with high quality dairy products that satisfy the ever-changing needs and preferences of our consumers, she said.
“We offer the widest array of products, which include our ever popular white milk, the fermented range like yoghurts, butter, ghee and cream, and our flagship product for this event, milk powder, all that meet the highest international standards in quality,” Obado told the school heads.
During the event, Brookside presented Sh1m to KEPSHA, being cash sponsorship for the event, and another Sh1.8 m in products and merchandise to the school heads.
Obado said Brookside would continue to prioritise product research and development to ensure the processor continues to keep pace with the ever changing needs of consumers of dairy products.
“We shall continue to evaluate market demand, analyse conditions and competition, and identify our target audience's needs, expectations, and pain points," Obado said.
"The goal is to create products that meet user needs, reduce risks, and enhance user satisfaction."
