A team of surgeons at AJ Plastics Surgery at work led by
Lead Surgeon Dr. Martin Ajujo
Kenyans are no longer seeking plastic surgery solely for aesthetics, Dr. Martin Ajujo, lead plastic surgeon at AJ Plastic Surgery, has revealed.
Ajujo noted that once perceived as a luxury for the elite, plastic surgery is now accessible to a broader demographic in Kenya.
“Patients no longer seek surgery solely for aesthetics. Many prioritise reconstructive work—repairing cleft palates, burn/ accident scars, or post-mastectomy reconstruction, breast reduction to reclaim their lives,” he said.
In a report, Ajujo pointed out that social media has also normalised discussions around plastic surgery, with platforms like Instagram showcasing transformative journeys.
He noted Kenya’s plastic surgery sector is undergoing rapid transformation, driven by technological advancements, shifting societal norms, and increasing affordability.
The industry has grown by 22 per cent annually since 2020, fueled by rising disposable incomes, medical tourism, and digital exposure to global beauty standards according to a report by International Society of Aesthetic Plastic Surgery in 2024.
Ajujo said the most requested procedures are liposuction and body contouring (35 per cent), breast augmentation/reduction (28 per cent), facial rejuvenation (20 per cent) and reconstructive Surgery (17 per cent).
AJ Plastic Surgery, a Nairobi-based clinic says it is revolutionising
patient care through innovative techniques and world-class expertise
AJ Plastic Surgery says it combines board-certified expertise with patient-centric care. The clinic’s success stems from adherence to protocols set by the International Society of Aesthetic Plastic Surgery.
It adds that procedures cost 30–50 per cent less than in Europe or North America with AI-driven recovery monitoring apps providing real-time post-op support.
It further says it employs board-certified surgeons trained in global institutions, specialising in hybrid techniques and uses blockchain-secured patient records ensure privacy.
AJ Plastic Surgery adds that it integrates advanced
technologies to ensure precision and safety.
Kenya ranks among Africa’s top five markets for plastic surgery, alongside South Africa and Nigeria according to a report by Africa Health Federation, 2024.
The report said the country’s medical visa programme attracts patients from neighboring nations, contributing to a $15 million (Sh1.9 billion) annual revenue.
"Challenges such as regulatory oversight and public education remain. However, partnerships with institutions like the Kenya Medical Training College aim to expand specialised training. AJ Plastic Surgery also plans to launch mobile clinics to serve rural areas by 2026," Ajujo said.
Ajujo said popular procedures enhanced by technology include laser-assisted liposuction which targets fat cells with millimeter precision., 3D-printed silicone implants tailored to individual body metrics, nanotechnology-based fillers and AI-guided facelifts for natural results and 3D-bioprinted skin grafts for burn victims and trauma patients.
