The Kenya Film Classification Board (KFCB) has asked gambling companies to acquire filming licenses for their recorded audiovisual advertisements
KFCB Acting CEO Pascal Opiyo said companies can acquire the licenses through its Technical Management System (TMS) available on its website (kfcb.go.ke) or accessible via tms.kfcb.go.ke.
The directive follows fresh impetus by the government to promote responsible gambling in the country.
Opiyo further asked the companies to submit the said advertisements to the KFCB for classification and issuance of a Certificate of Approval via the TMS.
“Further, Media companies are directed not to air unclassified gambling advertisements on their platforms in line with the Films and Stage Plays Act, Cap 222 of the Laws of Kenya,” he added.
KFCB is a government agency mandated to regulate audio-visual content in Kenya, including advertisements.
The directive by KFCB follows a decision by the Betting Control and Licensing Board to suspend all gambling advertisements across the country for 30 days.
The government has also formed a multi-agency team to craft stronger controls aimed at promoting responsible gambling and protecting the public.
“The Betting Control and Licensing Board (BCLB) hereby orders the immediate suspension of all gambling advertisements and testimonials across all media platforms for thirty (30) days with effect from the date of this statement,” the statement read in part.
The decision comes in response to growing concern over the gambling crisis in the country and its negative impact on society.
Betting Control and Licensing Board said some promoters have been presenting gambling as a fast path to wealth, drawing in vulnerable groups, including minors.
“Some gambling promoters are increasingly mischaracterising gambling as a legitimate investment opportunity and a shortcut to wealth creation,” Jane Mwikali, the board’s chairperson, said.
The ban covers radio and TV ads, social media, newspapers, billboards, SMS, email campaigns, and celebrity or influencer promotions.
All licensed operators must stop these activities and submit any gambling ads to the Kenya Film Classification Board for approval.
They are also required to comply with all relevant laws and take steps to promote responsible gambling.
