Safaricom CEO Peter Ndengwa
Safaricom CEO Peter Ndengwa has announced that the telecommunication’s mobile data revenue recorded double-digit growth of 20.2 per cent Year on Year (YoY) to Sh35.55 billion.
He noted that this was driven by 13.5 per cent year-over-year growth in Average Revenue Per User (ARPU) to 263.25.
“The growth has also been fueled by an increase in customers, device penetration, provision of the right content to encourage usage, personalised offers through data and analytics and our Customer Value Management (CVM) initiative,” he said.
Ndengwa said one-month active mobile data customers grew by 10.5 per cent YoY to 28.83 million.
The data usage per chargeable subscriber rose by 9.8 percent YoY to 4.12GBs while distinct bundle users went up by 10.2 percent YoY to 20.76 million customers.
Safaricom assured that they will continue to drive the penetration of 4G-enabled mobile devices through their device financing program.
This is in addition to cheaper 4G devices assembled through their East Africa Device Assembly Limited Kenya (EADAK) factory launched on October 30, 2023.
The number of smartphones on Safaricom’s network grew by 15.7 per cent YoY to 24.72 million.
Meanwhile, the 4G devices rose by 33.5 per cent YoY to 19.22 million with 50.3 per cent of customers using more than 1GB while 5G devices increased by 64.1 per cent YoY to 836.55k.
Ndengwa said mobile data now accounts for 20 per cent of Service Revenue.
The CEO also observed that the fixed service and wholesale transit revenue grew by 14.7 per cent YoY to Sh8.45 billion supported by increased connections and initiatives to encourage uptake like the family share plan.
The consumer revenue rose 23 per cent YoY to Sh3.71 billion while Enterprise revenue grew by 8.9 per cent YoY to Sh4.75 billion.
“We have increased internet speeds for our home and business customers to meet the growing needs of individual and enterprise customers,” Ndengwa said.
“Our broadband position remains strong with our market share rising to 36.4 per cent as of June 2024 ~ Communications Authority. Fibre to the Home (FTTH) and fixed enterprise now account for 4.8 per cent of service revenue.”
The CEO said FTTH customers grew 17.8 per cent YoY to 262.85k.
The FTTH penetration rose to 65.4 per cent with homes connected growing 30.9 per cent YoY to 419.16k while homes passed increased by 22.9 per cent YoY to 640.78k.
Fixed Enterprise customers grew by 20.8 per cent YoY to 66.16k.
