The Kenya Association of Stock Brokers and Investment Banks (KASIB) has partnered with Cape Media to expand access to essential capital markets information, specifically targeting Kenya’s younger investors.
Through a newly signed Memorandum of Understanding (MOU), the organisations aim to bridge the financial knowledge gap among Kenya’s youth, with the goal of encouraging more young people to participate in the stock market.
KASIB CEO Willie Njoroge noted that less than 10 per cent of Gen Z Kenyans own shares in publicly listed companies.
This trend, she says, discourages businesses from seeking capital market funding in favour of commercial loans.
Cape Media Limited CEO Mwenda Njoka emphasized the need for accessible, clear, and informative media coverage on capital markets, especially as traditional financial news is often overlooked in a rapidly evolving media landscape.
This collaboration seeks to demystify the complexities of stock trading and investment, making information about capital markets more engaging and digestible for younger audiences.