The highly anticipated Africa Media Festival (AMF) will return for its third edition on February 26 and 27, 2025, at the National Museums of Kenya.
The event, a key gathering for media professionals, storytellers and innovators from across the continent, promises to be an exciting platform for sharing ideas, fostering collaboration, and advancing media practices in Africa.
The festival organisers hope to foster an environment that promotes discussions around the evolving media landscape, as well as opportunities for innovation and growth.
Baraza Lab executive director Maurice Otieno shared his excitement about the upcoming event, calling the festival a "creative recharge station."
He compared it to an oasis in the desert, where media professionals come together to exchange inspiration and fresh ideas.
"We’re excited to see how the media and creative world have been doing their version of a glow-up, keeping pace with shifting audience vibes and the tech rollercoaster," Otieno said.
"We cannot wait to hear your stories, your wins, and even your 'What-was-I-thinking?' moments."
After drawing over 1,300 attendees, and 120 speakers, and hosting 50 sessions in its first two years, the AMF continues to set the standard for engaging, inclusive events that amplify African voices and drive change in the media industry.
This year's theme, "Bridging Gaps, Connecting Media Futures," aims to address the structural, technological, and cultural challenges facing African media while building pathways for collaboration and representation.
AMF 2025 will feature a dynamic lineup of activities, including igniting talks, workshops, unconference sessions, and demos.
These events will provide ample opportunities for attendees to learn, network and exchange knowledge with industry experts and peers alike.
Deputy Curator of the Africa Media Festival Martie Matange emphasised that this year’s event will spotlight the unsung heroes of the media industry—those whose work often goes unnoticed but has a significant impact on the media landscape.
"Attendees can look forward to discussions on how to stand out in today’s saturated content creation landscape, thought-provoking sessions on the power of representation, and practical workshops for young media professionals across Africa," Matange said.
The festival will also include a series of evening concerts, featuring unforgettable performances and surprise acts, ensuring that the festival offers a well-rounded experience.
"Come ready to connect with media and
creative professionals, gain valuable insights, and celebrate the ever-evolving
media world," Matange added.
Beyond the two-day event, the Africa Media Festival seeks to create lasting connections that drive growth and representation in African media.
AMF’s mission extends beyond the festival itself by fostering collaboration across sectors, regions, and generations.
The event is designed to be a starting point for ongoing dialogue, with pre-and post-event activities such as industry workshops, regional forums, and online engagement to keep the conversation going long after the festival concludes.
Marketing and Communications Manager at Baraza Lab Lisa Muchangi described the festival as a space where the heart of the media and creative community comes alive.
"Africa Media Festival is where collaboration, learning, and connection happen. Whether you’re a storyteller, innovator, or media leader, you’ll join a collective actively shaping the narratives that matter," Muchangi said.
The 2025 edition of the Africa Media Festival will also prioritise inclusivity by reflecting the continent’s diversity.
Voices from rural creators, independent media and marginalised communities will be given the stage alongside established professionals and industry leaders.
This inclusive approach aims to create an event that is as forward-thinking as it is representative of the entire continent.
