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Rethinking Healthcare: Accessible, affordable, and personalized care for a generation on the go

This generation, often digitally savvy seeks seamless experiences that integrate into their busy lifestyles.

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by STAR REPORTER

Realtime11 April 2025 - 11:20
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In Summary


  • Equity Afya understands the financial constraints and time limitations that often prevent individuals from seeking necessary medical attention.
  • They offer competitive pricing and flexible payment options, ensuring that quality healthcare doesn't break the bank.

Equity Aya Medical Centre /HANDOUT

A recent systematic review and meta-analysis published in BMC Health Services Research (Awopeju et al., 2022) shed light on healthcare-seeking behavior among young adults in sub-Saharan Africa.

The findings painted a vivid picture of the healthcare needs and utilization patterns of young adults in Kenya's urban centers.

Accessibility and affordability emerged as pivotal factors influencing healthcare utilization within this demographic, underscoring the importance of addressing these barriers to improve health outcomes.

This generation, often digitally savvy and time-conscious, seeks seamless experiences that integrate into their busy lifestyles.

The study also highlighted the significant impact of socioeconomic factors on healthcare access, emphasizing the need for affordable and accessible options.

Juggling demanding careers, nurturing families, and maintaining a vibrant social life often leaves little room for prioritizing personal well-being. In the hustle and bustle of today's fast-paced world, prioritizing quality healthcare can feel like yet another daunting task on an already overflowing to-do list.

But imagine a perfect scenario where reliable, affordable, and personalized medical care was well within your reach; simplified, streamlined, and tailored to your unique needs. Wouldn't that transform the way we approach our health?

We explore the Equity Afya integrated healthcare model that is making this vision a reality. Equity Afya uses franchising principles to train and monitor a network of Medical-Entrepreneurs to provide standardized, quality and affordable healthcare services throughout Kenya and now in the Democratic Republic of Congo (DRC). The goal of Equity Afya is to provide access to inclusive quality healthcare to enable people to lead productive lives.

The integrated healthcare model is changing the healthcare landscape in Kenya, offering a fresh perspective that prioritizes convenience, affordability, and patient-centered care. Currently, Equity Afya has 127 medical centers across the country, covering 47 counties of Kenya and 5 initial medical centres in DRC with plans to expand to a total of 1000 outpatient centres across East and Central Africa in the coming years, making it the largest network of outpatient medical centers.

Addressing the Healthcare Needs of a Dynamic Generation

Equity Afya is strategically positioned to address these evolving healthcare needs. Run by qualified doctors who are beneficiaries of mentorship from the Equity Leaders Programme (ELP) and studied medicine at different universities in Kenya and abroad, Equity Afya offers a combination of convenient locations and affordable pricing,  catering to the specific demands of a generation that values expertise, efficiency, personalization, and quality.

Equity Afya understands the financial constraints and time limitations that often prevent individuals from seeking necessary medical attention.

They offer competitive pricing and flexible payment options, ensuring that quality healthcare doesn't break the bank.

This commitment to affordability is further enhanced by its acceptance of most private insurance plans and SHIF, simplifying the payment process and reducing financial burdens.

As highlighted in the BMC Health Services Research study, accessibility is a crucial factor influencing healthcare-seeking behavior among young adults in Sub-Saharan Africa. Equity Afya addresses this need with its extensive network across Kenya, and an expanding presence in the DRC, ensuring that quality care is within reach. Whether you need a quick check-up during your lunch break, a weekend appointment, or a consultation after work, Equity Afya makes it easier than ever to prioritize your health.

Personalized Care: Building Trust and Fostering Well-Being

What truly sets Equity Afya apart is its unwavering commitment to personalized care. They understand that healthcare is not a one-size-fits-all solution and that building a strong relationship with your healthcare provider is essential for effective treatment and long-term well-being.

With conveniently located clinics, building a consistent relationship with your healthcare provider becomes effortless. Seeing the same doctors regularly allows them to develop a deeper understanding of your individual needs and medical history, leading to more tailored and effective treatment plans.

These facilities are managed by a team of qualified medical personnel comprising of doctors, nurses, pharmacists and pharmaceutical technologists' dentists and oral health officers, lab technologists, sonographers, and opticians.

The facilities are equipped with state-of-the-art equipment to ensure that curative and preventive services are offered at the highest standards.

The facilities provide a wide range of outpatient services including medical consultation, pharmacy, laboratory, ultrasound, X- Ray, Mother-child care and chronic care management services. Some of the specialist services include dental, optical, obstetrics/gynaecology, paediatric, physiotherapy, ENT, general surgery and nutrition clinics.  

Equity Afya also recognizes the importance of preventive care and wellness services. They offer a comprehensive range of services designed to promote overall health and well-being, including family planning, reproductive health services, general wellness check-ups, and specialized care.

By empowering individuals to take proactive steps towards a healthier lifestyle, Equity Afya is helping to build a healthier community.

Take control of your health and experience the Equity Afya difference. Visit an Equity Afya medical center today and discover how accessible, quality healthcare can be.

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