Reckitt has appointed Mustapha Bugaje as the Country Manager for Kenya.
The firm deals in hygiene, health, and nutrition
In this role, Bugaje will oversee operations, drive growth, and strengthen Reckitt’s presence in the East African region.
Mr Bugaje’s appointment comes as Reckitt steps up its efforts to expand its footprint in East Africa, reinforcing its commitment to providing high-quality, affordable hygiene solutions for families.
“We are committed to supporting the health and well-being of Kenyans, which is why we have doubled our manufacturing footprint in the country,” Mr Bugaje said.
“Reckitt is producing high-quality products locally to meet domestic demand while also exporting to the East Africa region. Our mission has been to provide innovative and affordable hygiene solutions that protect against germs and enhance the quality of life for all Kenyans.”
Reckitt is known for household brands in Kenya, such as Dettol and Harpic among many other brands.
Kenya is a key market for Reckitt, with its brands enjoying consumer loyalty, as they continue to address everyday needs through science-backed innovations.
Mr Bugaje is a distinguished business leader with 16 years of proven excellence in the fast-moving consumer goods (FMCG) industry and comes with a track record of driving growth, fostering leadership, and delivering outstanding business results.
Since joining Reckitt Nigeria in 2015 as Regional Manager for the Lagos Region, he has held key leadership roles across the South-West and North Regions between 2015 and 2017.
In 2018, he was appointed Head of Trade Marketing for Nigeria, and by 2019, he assumed the role of Sales Director—a position he held until September 2024.
During his tenure, he spearheaded the transformation of Reckitt Nigeria’s go-to-market strategy, enhanced team capabilities, and elevated execution excellence, leading the Nigerian market to consistently outperform both locally and globally.
Bugaje holds a bachelor’s degree in Electrical Engineering and an MBA from Ahmadu Bello University, Zaria.
