The Cannes Young Lions creative competitors have submitted their projects.
At exactly 10am, the teams submitted their work for judges
to vet.
The 10 teams of two had just 24 hours to come up with their
completed work after being given briefs on Saturday morning.
The different competition categories included design,
digital and print.
Safaricom, the title sponsor, had given two briefs.
Tusker, also a sponsor, gave one brief to the competitors.
The competition began on Saturday at EABL headquarters in
Nairobi.
Now, the jurists are preparing to start grading the various
campaigns submitted.
Ultimately, only three pairs will be selected to move to the next step- the global stage at Cannes, France.
