Madison Group Deputy Chairman James Wainaina also challenged those in the industry to be more innovative and apply knowledge and skills to push above service delivery and grow the industry.
He was speaking during the company’s end year party for the staff.
Madison Life Assurance Managing Director, Githua Ngaruiya {second right} joined by the staff during the company's end party /HANDOUT
Despite the challenging operating environment, there is optimism for the insurance industry with the sector expected to grow come 2025.
Madison Group Deputy Chairman James Wainaina said despite difficult times, the industry had record-breaking moments registered in the course of 2024 with the outlook for next year being positive.
Madison staff celebrates the Christmas end-year party /HANDOUT
“This effort has put us on the map of the Association of Kenya Insurers (AKI), with Madison Life producing the second-best insurance agent in the entire country," said James Wainaina deputy chairman Madison Group.
The firm is looking at having more sales agents recognised at the AKI awards.
“We have grown from five agents to 25, then to 65, and this year we are targeting 100 agents. This growth has driven record-breaking achievements for the company,” said Githua Ngaruiya chief executive officer Madison Life Assurance